INTRODUCING...DIESEL!!!

INTRODUCING THE HOTTEST LINE TO HIT THE MIDWEST!!..........DIESEL!

OK so here is the deal.. Vlana Vlee is the FIRST retailer in the Dakotas to sell this unbelievable clothing line.. I know you have all heard of Diesel at one time or another. The line has been around for AGES!!!

We started carrying Diesel jeans for men at our south store last Christmas. Well, we are no longer carrying men's apparel, however we thought..why get rid of the line altogether?? So Ariane and I traveled to the Big Apple in search of some sweet duds to introduce the line into the store.. but this time, introduce it as a WOMENS line!

Seriously guys, Diesel is quite a unique line when you hear the history behind the name.
Diesel was created in a little town in the mountains of Italy. The line has been around for over 20 years. The sole owner of the line is Renzo Rosso. It isn't too often now days that you find a line as successful as Diesel with a sole owner.

The denim line is HUGE in Italy and is gaining a lot of popularity in the states. Diesel creates every pair of jeans with precision and craftsmanship. Every single pair of Diesel jeans, womens or mens, is custom made. This means that when you come in to Vlana and pick out a pair of Diesel jeans, you have the satisfaction of knowing that not ONE other person will have that exact same pair. Each pocket stitch in the Diesel signature style is hand-stitched. Each wash and distressed mark is personally customized to the specific jean. The process that goes into creating just one pair of jeans is amazing. It is reassuring to think of all the hard work and effort put into each pair when you are paying a designer price for them. It makes that purchase just a bit easier to swallow when thinking that your wearing a custom pair of denim.

Now I wouldn't go into this much detail if I didn't think that it was important for you all to know. Stop in sometime and let me show you the craftsmanship that goes into each pair of denim. Once you go Diesel, you will be a Diesel customer for life.

Diesel also has introduced a new line for this season called Diesel Black & Gold. This line is great also! FABULOUS fabrics and textures in this line. Vlana carries a few pieces from the line. There are silk/rayon blends that are so soft you will want to sleep in them!


Come in and buy a pair of Diesel jeans or a Diesel top and recieve a gift from us just to show you that we appreciate your business and support in our store!

OH! and one more thing.... HAVE A GREAT WEEKEND!
I will check in again in a week or two!

TATA!! BRITT